Optimize for generative AI.
Get chosen as the source.
Generative engines don't rank pages — they choose sources. 12 GEO checks audit your content for the exact signals that make AI platforms cite you instead of competitors.
Generative AI doesn't rank pages. It picks sources.
ChatGPT, Perplexity, and Google AI Overviews synthesize answers from content they trust. If your pages aren't structured for extraction, you're not in the conversation.
of searches will involve generative AI answers by end of 2026 — up from near zero in 2023.
Generative engines cite just 1-3 sources per answer. If you're not one of them, you get zero traffic.
eiSEO scans every page for the specific signals generative AI platforms look for when choosing sources.
What is Generative Engine Optimization?
GEO is the practice of structuring your content so generative AI platforms — ChatGPT, Google AI Overviews, Perplexity, Copilot — select it as a cited source in synthesized answers.
- Optimize for keyword rankings
- Compete for 10 blue links
- Title tags, meta descriptions, backlinks
- Pages ranked by algorithm
- Optimize for source selection
- Compete to be the 1-3 cited sources
- Structured data, citations, extractability
- Sources chosen by AI synthesis
12 GEO checks. Every signal that matters.
Each check targets a signal generative AI platforms evaluate when deciding which sources to synthesize into answers.
GEO Patterns
Sourced stats, comparison tables, and definitional paragraphs that AI prefers to cite.
Structured Data
Validates JSON-LD and microdata that generative engines parse for entity understanding.
Statistics & Citations
Verifies data points are backed by sources — the #1 factor in GEO source selection.
Definition Blocks
Summary paragraphs after H2s that generative engines extract as authoritative definitions.
Answer Blocks
Checks first paragraph length — optimal 40-60 words for generative extraction.
Content Extractability
Flags thin content and image-heavy pages that generative AI can't parse or cite.
AI Bot Access
Verifies GPTBot, ClaudeBot, and PerplexityBot aren't blocked by robots directives.
FAQ Blocks
Detects FAQPage schema, definition lists, and expandable Q&A that AI directly quotes.
Content Type Scoring
Detects promotional density vs. informational structure — AI cites information, not pitches.
Freshness Signals
Date meta tags, time elements, and last-modified headers that signal recency to AI.
Author Attribution
Meta author, Person schema, and rel=author — expertise signals generative AI trusts.
AI Writing Signals
Detects AI-generated patterns that reduce trust and make AI less likely to cite you.
Can generative AI even access your content?
Before optimizing for GEO, check if AI crawlers like GPTBot, ClaudeBot, and PerplexityBot can reach your pages. Our free audit takes 10 seconds.
How eiSEO runs your GEO audit.
Three steps. Under a minute per page. Actionable results you can fix today.
Add your site
Enter your domain. eiSEO discovers pages automatically — or import a sitemap for full coverage.
Run a GEO scan
12 checks evaluate every page for the signals generative AI platforms use to select cited sources.
Fix & get cited
Each issue includes a clear fix. Resolve them, rescan, and watch your AI visibility climb.
Go deeper on Generative Engine Optimization.
Learn the strategies, signals, and content structures that make generative AI cite your pages.
Generative AI is choosing sources right now. Make sure it's you.
12 checks. Every generative platform. One scan to know where you stand.